Jill Whalen, owner of HighRankings.com, is one of the pre-eminent
search engine optimization experts in the industry, frequently getting
referrals from Danny Sullivan of "Search Engine Watch." Jill speaks at
national and international conferences, and often writes guest expert
search engine optimization columns:

For the past few weeks I've been reading Mike Grehan's "Search Engine
Optimization Report" in my spare time. If you check out other SEO
resources you may have heard of Mike's report. He's doing a fabulous
job of marketing it and getting it into the hands of people like me
who will review it. In fact, I've never seen quite so many
testimonials for one report before! After reading for myself,
however, the raves come as no real surprise.

This report is NOT one of those things that was slapped together in a
matter of hours. Mike has spent the past year of his life slaving
away to make it as comprehensive as possible, and that's exactly what
it is. No search engine stone was left unturned.

What I found most interesting about this report is that it backs up my
common-sense approach to SEO with cold, hard facts. You all know that
my SEO methods are based on simple, everyday logic. When I try to
figure out the consequences of any given SEO technique, I just ask
myself a question: "If I were a search engine programmer trying to
provide the most relevant results to my users, how would I program for
this?" Of course I try to back up my answers with some practical
tests, but I admit that my tests are often less than scientific. So
when I read Mike's report explaining in detail why my approach to SEO
actually works, it was a great feeling!

Mike uses the first few sections of the report to explain how search
engines actually work. He spent countless hours interviewing search
engine reps and gained intimate knowledge of the anatomy of a search
engine. Beware, though, these sections may bore you! Much of it was
way over my head, and quite frankly I really don't care how the search
engine gears turn. But I'm not everyone. For those of you who love
technical stuff and want to know every element, you'll be in seventh
heaven! There's lots of info on crawlers and spiders, the
repository/database module (whatever that is!), the query interface
and the term vector database, plus a whole lot more.

Actually, the term vector database discussion was interesting to me
because I have heard that phrase bandied about at search engine
conferences and in SEO articles. I never quite understood what it was
all about. Apparently, neither did a whole slew of other SEOs! In
his report, Mike explains how the phrase has been commonly misused and
misunderstood by many in the SEO field over the years. In fact, he
goes as far as debunking the myth of "themes-based SEO." Personally,
I've never quite bought into the whole themes thing. It simply didn't
make sense to me for a variety of reasons. Well, here's a great
example of where Mike's in-depth analysis, logic and proof back me up
beautifully. I can't say I totally understood it all when I read it,
but Mike personally explained it to me on the phone, and it all made
perfect sense. (Just don't ask me to explain it to you!)

For those of you who don't need to know all the technical details,
there's still a huge amount of information in this report for you.
Mike suggests that the less technical people just skim through the
techie stuff, and then perhaps go back to it later as their thirst for
additional search engine information increases. Even if you skip the
technical sections completely, there is plenty to keep you busy in the
other sections. Mike really does cover all the bases. There's so
much info stuffed into one place that I haven't been able to finish it
all yet myself. (It doesn't help that my electricity went out while I
was trying to read it on my monitor!)

There's no doubt in my mind that regardless of whether you're an SEO
beginner or a seasoned SEO expert (or anywhere in between), you'll
definitely get your money's worth when you purchase this report.
Definitely!