Fredrick Marckini is CEO with iProspect, Inc. The Original (TM) Search Engine Postioning Firm and author of the best selling book: “Search Engine Positioning.”

Mike Grehan’s book is a solid resource. There is nothing else like it. It provides an overview of how search engines work, how to optimize for each one, and through his one-on-one interviews with key engineers at major search engines, his book provides insight into what page characteristics, copywriting, etc. will produce top rankings. It is without reservation that I offer my endorsement of this first rate work of research into the art and science of search engine optimization. I encourage novices and experts alike to sit with this guide and devour it, cover-to-cover. It is a spectacularly good book, an easy read, and endlessly valuable to anyone seeking to conduct a search engine marketing campaign.