Jim Sterne has spent more than
20 years selling and marketing technical products. He began
his career as
a professional explainer, helping people understand Visicalc
at a time when "personal computer" was an oxymoron.
He successfully described sales order processing systems to
people using hand- cranked tabulators. He was at the forefront
of the Computer Aided Software Engineering (CASE) tool revolution
and has clarified the salient points of object- oriented programming
to software engineers across the country.
Enter the Internet
Since 1994, Jim Sterne has devoted all of his attention to the Internet
as a
marketing medium. His insight and currency are assured by his experience
as a
founding partner of a regional Internet access provider and his
activities as a
consultant to some of the world's largest companies and innovative
start-ups.
On Monday, September 27, 1993, the National Center for Supercomputing
Applications (NCSA) released the first public version of its graphical
World Wide
Web browser, Mosaic. On Tuesday, September 27, 1994, Jim Sterne
launched the
world's first "Marketing on the Internet" seminar series.
This eight-city tour
introduced the United States to the possibilities of using the Internet
for
advertising, marketing, sales, and customer service.
In November, 1995, Jim Sterne's
book, World Wide Web Marketing (now in its third
edition) was published by John Wiley & Sons. His second book,
Customer Service
on the Internet, was published in October, 1996 (second edition,
2000). Sterne's
third tome: What Makes People Click: Advertising on the Internet
was released in
September, 1997 and the fourth: E-Mail Marketing in 2000. His latest,
Web
Metrics,
Proven methods for Measuring Web Site Success, was released in 2002.
Sterne founded Emetrics.org and
the Emetrics Summit in 2002.
Jim Sterne has presented his
unique perspective on Internet marketing at
conferences around the world, and has lectured at the University
of California,
Stanford University, and MIT.He stays active as a public speaker
and as a
consultant, helping each client set Internet marketing goals and
determine
customer relationship strategies.
