AN INTERNET MARKETING MASTER CLASS
Hosted by


1st. October 2003 - 1.00 PM Nixon Hall

Followed by refreshments and networking at
Pacific Bar & Cafe


Newcastle Business School



Supported by

The Chartered Institute of Marketing



email address

AGENDA

1.00 Registration

1.25 Welcome and introduction by
DAVE ABSON
University/Business School.

1.30
- SEARCH ENGINE MARKETING -
The art and the science

MIKE GREHAN.

3.00 Coffee break.

3.25 Mike Grehan introduces Jim Sterne.

3.30 - WEB METRICS -
Measuring the success of your web site
JIM STERNE.

5.00 Q&A

5.15 End session.

5.30 Pacific Bar & Cafe
Northumberland Road

Light buffet, refreshments and networking.

6.30 Close.