It was September of 1996 when
Mike Grehan registered
the domain www.netmarketing.co.uk and not long after
when he incorporated his new online marketing
consultancy.
He is Managing Director of the
UK's longest established
Internet Marketing Consultancy and has also achieved
Guru status in the United States as an expert in the
field of search engine marketing.
Formerly a professional broadcaster and
freelance writer,
Mike moved into advertising and marketing in the late 80's. He has
worked for and with advertising agencies and marketing organisations
on both sides as supplier and client. He studied marketing at the
University of Northumbria in Newcastle (his home city) and maintains
a solid relationship, frequently speaking to both undergraduates and
post grads on the subject of Internet marketing.
His presentations at the University
have been some of the highest attended and he is frequently booked
to present at international conferences and seminars on the subject
of search engine marketing. He is a regular speaker at the Search
Engine Strategies Conferences organised by world leading expert
Danny Sullivan. Since he founded his consultancy in 1996 his clients
now include national and international companies in both consumer
and business-to-business markets. As editor of e-Marketing-News,
an email newsletter with over 14,000 international subscribers,
he is a prolific writer and submits articles specifically on the
subject of search engine marketing to high profile online and offline
publications. He has interviewed some of the major players in the
search engine industry. The full transcripts of which form the basis
of his best selling guide, Search Engine Marketing.
He has been interviewed for, and quoted
in, high profile publications such as Marketing Business, the magazine
for the Chartered Institute of Marketing, Director, the magazine
for the Institute of Directors as well as The Financial Times and
other leading national and regional newspapers.
