MIKE GREHAN IS...
Search engine marketing expert Mike
Grehan, is CEO smart
interactive and author Search
Engine marketing: The essential best practice guide.
Mike is a sought after speaker in Europe
and the U.S. and noted author and search engine marketing expert
whose contributions to the industry have been well documented in
multiple books including his most recent 2nd edition, "Search
He is perhaps best known for the unprecedented
access he has been granted to interview and peek under the hood
at many of the major search engines. He has insight into their search
algorithms and a technical understanding like no one else in the
industry. Danny Sullivan, editor of Search Engine Watch, readily
refers to Grehan as a "top notch search engine marketer."
Mike was founder and Managing Director
of one of the UK's longest established Internet Marketing Consultancies
and formerly Managing Director, Europe for leading search engine
marketing firm, iProspect. He moved into advertising and marketing
in the late 80's. He has worked for and with advertising agencies
and marketing organizations on both sides as vendor and client.
He was recently commended by
the internet industry as one of the top 100 influential people in
internet business over the past decade, along with his peers who
included easyjet.com founder Stelios Haji-Ioannou, Martha Lane Fox
of lastminute.com and rock star Peter Gabriel.
Supported by the Department for
Trade and Industry, the influential 100 were thanked for their contributions
to the industry by Secretary of State for the DTI, Patricia Hewitt
and inventor of the world wide web, Sir Tim Berners-Lee.
Mike is frequently quoted in leading
publications such as the Wall Street Journal, New York Times, Los
Angeles Times, Financial Times, Marketing Business Magazine, Institute
of Directors Magazine and has been interviewed on BBC television