MIKE GREHAN IS...

Search engine marketing expert Mike Grehan, is CEO smart interactive and author Search Engine marketing: The essential best practice guide.

Mike is a sought after speaker in Europe and the U.S. and noted author and search engine marketing expert whose contributions to the industry have been well documented in multiple books including his most recent 2nd edition, "Search Engine Marketing."

He is perhaps best known for the unprecedented access he has been granted to interview and peek under the hood at many of the major search engines. He has insight into their search algorithms and a technical understanding like no one else in the industry. Danny Sullivan, editor of Search Engine Watch, readily refers to Grehan as a "top notch search engine marketer."

Mike was founder and Managing Director of one of the UK's longest established Internet Marketing Consultancies and formerly Managing Director, Europe for leading search engine marketing firm, iProspect. He moved into advertising and marketing in the late 80's. He has worked for and with advertising agencies and marketing organizations on both sides as vendor and client.

He was recently commended by the internet industry as one of the top 100 influential people in internet business over the past decade, along with his peers who included easyjet.com founder Stelios Haji-Ioannou, Martha Lane Fox of lastminute.com and rock star Peter Gabriel.

Supported by the Department for Trade and Industry, the influential 100 were thanked for their contributions to the industry by Secretary of State for the DTI, Patricia Hewitt and inventor of the world wide web, Sir Tim Berners-Lee.

Mike is frequently quoted in leading publications such as the Wall Street Journal, New York Times, Los Angeles Times, Financial Times, Marketing Business Magazine, Institute of Directors Magazine and has been interviewed on BBC television and radio.