day seminar and workshop - Tuesday 26th October 2004
Venue: Centre for Life - Newcastle's unique
Low cost flights to Newcastle here.
millions of searches taking place on major search engines such as
Google, Yahoo! and MSN each day for products and services, can you
afford not to be found?
Search Engine Marketing: The essential best practice
seminar is a business focused seminar and workshop to keep you up
to speed about search engine marketing and optimisation issues.
These events teach you the essentials of what you need to do to
make sure that your web pages are not sitting in the search engine
The seminar and workshop is accessible at all levels.
Beginning with a refresher in the morning to get everyone up to
the same speed, the seminar then moves into more advanced strategy
in the afternoon.
This is a back to reality experience, taking place at a
world leading science research centre. It's about what really happens
online. Do you want to know how search engines really work? Do you
want to know why your competitors always turn up above you at search
engines? Are you throwing away fortunes on PPC (Pay-Per-Click) traffic
from Overture and Google Adwords when you could be getting natural,
organic traffic? Let one of the web's leading experts change your
perception of search engine marketing. Just look at the
testimonials on Mike's book site, to get an idea of his industry
rare that I come across a speaker like Mike, that knows his stuff
*and* manages to keep the audience engaged, enthused and entertained."
Best selling e-business
author and America's number one internet marketing speaker - Jim
It's not like it used to be with search engines.
For a start, it's not free anymore!
There’s no such thing as just “running a bit of software”
to submit to search
reality is this: most companies have not made a return on the investment
of their first web site, let alone the current third generation
version. And the reason for that is simple - they get no traffic!
to a search engine and hoping for the best is OK if you don’t
spend any money. No risk: No problem! But if you’re a serious
marketer and you’re now accountable for a return on this new
media spend, you simply can’t AFFORD to sit back and hope
for the best. And by the way, submitting doesn't really work anymore
- you need links!
And there’s all the absolute bullshit you
hear about how search engines work and how you can fool them. The
most likely outcome here is fooling yourself into a severe penalty
which sees your web pages buried even further.
Not only has Mike Grehan written the industry
leading text on the subject of
search engine marketing, he's also a leading practitioner. Working
with 'blue chip' clients he's managed to remarkably increase their
rank and their revenues. And now, as he celebrates his nomination
as one of the most influential 100 people in e-commerce during the
past decade, he wants to share his intimate knowledge of search
engine marketing with north east companies. Since 1996, Mike has
been generating top ten rankings and streams of qualified visitors
to his clients' web sites.
here to book now online and get your £25 early-bird discount!
· Why are links
· How do search engines work: Really?
· Why do “keywords
and phrases” matter so much?
· How do I optimise
my pages for keywords?
· Where do meta
tags fit in?
· How do I avoid
strategies that may "blacklist" my website?
· Which search
services matter most ?
· What are the
key points to submitting your web pages ?
· How about the
new "Paid For" Services and ROI?
two part seminar/workshop will help you to get a true understanding
of how search engines really work. The more you understand - the
more you'll improve your online marketing performance. In the
first part you'll hear two presentations to bring you right up
to speed with where search is at right now.
There'll be two refreshment breaks. One in the
morning and one mid-afternoon plus a networking buffet lunch.
In the afternoon, the focus shifts to you directly: What do you
need to know? What's bothering you about your search performance?
interactive, you'll form a group with your peers to highlight
common problems and, together with Mike, you'll find solutions.
Plus, you'll get absolutely FREE a copy
of Mike's best selling book, Search Engine marketing: The
essential best practice guide. A
value of £37 - as a gift.