Agenda.

9.00 a.m. Registration and coffee.

9.30 a.m. Understanding Search Engine Marketing:

Which are the major search engines? What are editorial listings and how do you get "natural" or "organic" traffic for free through search engine optimisation processes? How and where can you purchase top rankings or placement through search engine advertising (pay-per-click) opportunities? An overview of key concepts and issues to warm you up for the day ahead.

11.00 a.m. Morning break.

11.30 a.m. Search term research and creating keyword rich content.

The basics of targeting specific keywords and phrases was covered in the earlier session. Now let's concentrate on understanding which search terms to target in-depth. Target the wrong terms and your audience may never find you. This session looks at how and where to carry out your research as well as looking at writing for search engines and end users. This session also includes information on keyword buys at Google AdWords, Overture, eSpotting and other pay-per-click media services.

1.00 p.m. Networking buffet lunch.

2.00 p.m. Link building.

Once you've figured out which keywords and phrases your searchers are looking for, you then need to achieve the most important thing: getting found in the top 20 results. Achieving a high rank at search engines is imperative. Searchers rarely go beyond the first page of results. Building quality links from external sites back to your web pages is a vital factor in achieving that top 20 success. Find out in-depth, why linkage data is so important to search engines and how to build your link power in an appropriate way.

3.30 p.m. Afternoon break.

4.00 p.m. Breakout and site clinic.

This is a pure interactive session where delegates can group together to discuss common problems and issues with their search engine marketing efforts. And then collectively we'll address the most pressing issues including getting your web pages crawled effectively and tips and tools of the trade.

5.30 p.m. Network session in the pub!

Click here to book now online and get your £25 early-bird discount!