9.00 a.m. Registration
9.30 a.m. Understanding Search Engine Marketing:
Which are the major search engines? What are
editorial listings and how do you get "natural" or "organic"
traffic for free through search engine optimisation processes? How
and where can you purchase top rankings or placement through search
engine advertising (pay-per-click) opportunities? An overview of
key concepts and issues to warm you up for the day ahead.
11.00 a.m. Morning break.
11.30 a.m. Search term research
and creating keyword rich content.
The basics of targeting specific keywords
and phrases was covered in the earlier session. Now let's concentrate
on understanding which search terms to target in-depth. Target the
wrong terms and your audience may never find you. This session looks
at how and where to carry out your research as well as looking at
writing for search engines and end users. This session also includes
information on keyword buys at Google AdWords, Overture, eSpotting
and other pay-per-click media services.
1.00 p.m. Networking buffet
2.00 p.m. Link building.
Once you've figured out which keywords and phrases
your searchers are looking for, you then need to achieve the most
important thing: getting found in the top 20 results. Achieving
a high rank at search engines is imperative. Searchers rarely go
beyond the first page of results. Building quality links from external
sites back to your web pages is a vital factor in achieving that
top 20 success. Find out in-depth, why linkage data is so important
to search engines and how to build your link power in an appropriate
3.30 p.m. Afternoon break.
4.00 p.m. Breakout and site
This is a pure interactive session where delegates
can group together to discuss common problems and issues with their
search engine marketing efforts. And then collectively we'll address
the most pressing issues including getting your web pages crawled
effectively and tips and tools of the trade.
5.30 p.m. Network session in
here to book now online and get your £25 early-bird discount!